PRIVACY POLICY

Last updated: 11th October 2026

At The Animal Days Ltd, we care about the trust you place in us when looking after your pets. We take the same approach to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, enquire about our services, contact us through social media or use our pet-care services.

WHO WE ARE

The Animal Days Ltd is a UK-registered pet-care company providing dog walking, daycare, pet sitting, home boarding, wedding chaperone services and dog behaviour support.

Company name: The Animal Days Ltd
Company registration number: 15197689
Website: https://www.theanimaldays.com
Contact email: info@theanimaldays.com
Registered office: 31 Market Parade, Havant PO9 1PY

For the purposes of UK data protection law, The Animal Days Ltd is the data controller responsible for the personal information described in this policy.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

  • Personal details: Your name, address, postcode and contact information.

  • Enquiry details: The services you are interested in, your preferred dates, frequency of care and any messages you send us.

  • Pet information: Your pet's name, breed, age, behaviour, medical or dietary needs, veterinary details and care requirements.

  • Booking information: Service dates, attendance, booking history, instructions and relevant household or emergency contact details.

  • Payment information: Invoices, transaction records, payment status and relevant billing details.

  • Communication records: Emails, telephone enquiries, text messages, WhatsApp conversations and social media messages.

  • Website information: Information about your interaction with our website, including cookies and analytics data where applicable.

  • Photos and videos: Images of pets taken during our services, where appropriate.

We only collect personal information that is reasonably necessary for the relevant purpose.

HOW WE COLLECT YOUR INFORMATION

We may collect information when you:

  • Complete an enquiry, booking or contact form on our website.

  • Submit an enquiry through a Facebook or Instagram advertisement.

  • Contact us by telephone, email, WhatsApp or social media.

  • Register for or purchase our sHervices.

  • Join our Better K9 Club community or book a behaviour session.

  • Provide information about your pet's care requirements.

  • Make a payment or respond to a customer survey.

  • Visit our website and interact with cookies or analytics tools.

We may also receive relevant information from someone booking care on your behalf, a referral contact, or another person authorised to provide it.

WHY WE USE YOUR INFORMATION

We process personal information for the following purposes and lawful bases under the UK GDPR.

Responding to Enquiries and Bookings: We use your personal information to respond to enquiries, provide quotations and arrange bookings. This processing is necessary to take steps at your request before entering into a contract.

Providing Pet-Care Services: We process customer information to deliver our pet-care services, manage bookings and maintain customer accounts. Our lawful basis is the performance of a contract.

Payments and Financial Records: We process payment information, maintain financial records and meet our accounting and tax obligations. Our lawful bases are contractual necessity and compliance with legal obligations.

Customer Communication and Support: We use personal information to manage operational communications, provide customer support and resolve complaints. Our lawful bases are contractual necessity or legitimate interests, depending on the circumstances.

Pet Safety and Incident Management: We process relevant information to protect pets, maintain safe services and respond to incidents or emergencies. Our lawful bases may include contractual necessity, legitimate interests or compliance with legal obligations.

Business Improvement and Administration: We use relevant information to improve our services, manage business operations and maintain appropriate records. Our lawful basis is our legitimate interests in operating and improving our business.

Marketing Communications: We may use personal information to send promotional offers, service updates and other marketing communications where permitted by law. We rely on consent or another appropriate lawful basis, subject to applicable UK electronic marketing regulations.

Website Analytics and Advertising: We may use cookies and similar tracking technologies to understand website performance and measure advertising effectiveness. Where required by law, we obtain your consent before using non-essential cookies or tracking technologies.

Our Legitimate Interests: Where we rely on legitimate interests, these include operating our business effectively, supporting customers, protecting pets and maintaining appropriate business records. We consider these interests against your rights and expectations.

Your Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.

FACEBOOK AND INSTAGRAM ADVERTISING

We use Facebook and Instagram, operated by Meta, to promote our services and receive customer enquiries.

When you complete one of our advertising enquiry forms, we may collect:

  • Your name.

  • Email address.

  • Telephone number.

  • Postcode or service area.

  • Information about your pet and the services you require.

  • Your preferred start date or frequency of care.

We use this information to respond to your enquiry, check availability, explain our services and help arrange a booking.

Your enquiry may be transferred into our customer relationship management system so our team can respond and manage the enquiry.

Submitting an enquiry does not automatically subscribe you to ongoing promotional marketing.

Meta processes information through its own platforms in accordance with its privacy practices. You can find further information at https://www.facebook.com/privacy/policy/.

CUSTOMER RELATIONSHIP MANAGEMENT AND COMMUNICATIONS

We use business systems to organise enquiries, bookings, customer communications and service information.

These may include:

  • HighLevel, our customer relationship management platform.

  • Google Workspace for business email and documents.

  • WhatsApp Business for customer communication.

  • Our website and online enquiry systems.

  • Other booking, payment and administration tools used to deliver our services.

Where appropriate, we may use automated messages to acknowledge enquiries, confirm bookings, provide service updates or request feedback.

We may contact you using the details you provide when it is reasonably necessary to respond to your enquiry or deliver a service you have requested.

We do not treat a service enquiry as blanket permission to send unrelated promotional messages.

MARKETING COMMUNICATIONS

We may occasionally share information about our services, introductory offers, loyalty benefits, referral schemes, events and other relevant promotions.

We only send electronic direct marketing where we have the appropriate permission or another applicable exemption under UK law.

Where required, we will ask you to opt in to the relevant marketing channel.

You can opt out of marketing at any time by:

  • Using an unsubscribe link where provided.

  • Replying with an opt-out request where appropriate.

  • Contacting us directly.

Opting out of marketing will not prevent us from sending necessary communications about an existing booking or service.

We maintain appropriate records of marketing preferences and objections.

PET CARE RECORDS AND EMERGENCY INFORMATION

To provide safe and suitable care, we may need information about your pet's health, behaviour, medication, dietary requirements, veterinary practice and emergency contacts.

We use this information to plan and provide care, communicate with you, support our staff and respond appropriately if an incident occurs.

Where necessary, relevant information may be shared with authorised team members, pet sitters, veterinary professionals or emergency contacts.

We limit access to information according to what is needed to deliver our services.

Information about a pet is not necessarily personal data by itself, but it may become personal data when linked to an identifiable owner or household.

PHOTOGRAPHS, VIDEOS AND SOCIAL MEDIA

We may take photographs or videos of pets during walks, daycare, boarding or other activities.

We may use appropriate images to provide customer updates or, where we have the necessary permission or other appropriate lawful basis, to promote our services.

We will take additional care where images reveal identifiable people, private homes, addresses or other personal information.

You can contact us if you have concerns about an image we have shared.

PAYMENTS AND FINANCIAL RECORDS

We may use trusted third-party providers to process payments, subscriptions and business accounting.

These may include Stripe, Xero and our banking provider.

Payment providers may process information necessary to complete transactions and prevent fraud under their own applicable privacy notices.

We do not need to store full payment card details in our general customer records.

We retain relevant financial information to meet accounting, tax and other legal obligations.

SHARING YOUR INFORMATION

We do not sell customer contact lists or personal information to third-party marketers.

We may share information where necessary with:

  • Employees and authorised pet-care contractors.

  • Providers of customer management, booking and communications systems.

  • Payment processors and accounting providers.

  • Website hosting, analytics and advertising providers.

  • Veterinary professionals or emergency contacts when necessary.

  • Professional advisers, insurers or regulatory authorities where appropriate.

  • Law enforcement or other authorities where disclosure is required by law.

We only share information where there is an appropriate reason and lawful basis to do so.

Where providers process personal data on our behalf, we seek appropriate contractual and security protections.

INTERNATIONAL DATA TRANSFERS

Some of the technology providers we use may store or access personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate transfer mechanism or safeguard applies where required by UK data protection law.

Depending on the provider and destination, this may involve UK adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.

You may contact us for further information about relevant international transfers and safeguards.

HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including relevant legal, accounting, insurance and regulatory requirements.

Our retention approach includes:

  • Unsuccessful enquiries: [CONFIRM RETENTION PERIOD, e.g. 12 months after the last meaningful interaction, unless a longer period is justified].

  • Customer and pet-care records: [CONFIRM RETENTION PERIOD based on service, safety, insurance and potential claims requirements].

  • Financial and tax records: Retained for the applicable statutory retention period.

  • Marketing preferences: Retained while relevant to our marketing relationship, with suppression records kept where necessary to respect opt-outs.

  • Incident and complaint records: Retained for an appropriate period based on legal, insurance and safeguarding considerations.

When information is no longer required, we will securely delete, anonymise or otherwise dispose of it.

HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse and disclosure.

These measures may include controlled system access, account security, appropriate staff guidance and the use of reputable technology providers.

No method of electronic storage or transmission is completely risk-free, but we aim to maintain security appropriate to the information we process.

Where a personal data breach occurs, we will assess it and make any notifications required by law.

COOKIES AND WEBSITE TRACKING

Our website may use cookies and similar technologies to support website functionality, understand website performance and, where enabled, measure advertising activity.

These technologies may include tools provided by our website platform, analytics services and advertising platforms such as Meta.

Where UK law requires consent for non-essential cookies or tracking, we will obtain that consent before activating them.

You can manage relevant preferences through our website's cookie controls, where available, and through your browser settings.

Our website uses cookies and similar technologies to support essential website functions, understand visitor activity and support relevant advertising.

Necessary cookies are required for the website to function correctly. Optional performance, analytics and advertising cookies are subject to your consent where required by law.

You can manage your preferences through our website's cookie management tool, including accepting or rejecting optional categories and changing your choices where available.

YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of your information in certain circumstances.

  • Ask us to restrict how we process information.

  • Object to processing based on legitimate interests.

  • Object to the use of your information for direct marketing.

  • Request data portability where applicable.

  • Withdraw consent where we rely on it.

  • Challenge qualifying decisions made solely by automated processing.

These rights are subject to applicable legal conditions and exceptions.

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

To exercise your rights, contact us using the details below. We may need to verify your identity before responding.

We normally respond to valid data protection requests within one month, subject to applicable extensions.

AUTOMATED DECISION-MAKING

We may use automated workflows to organise enquiries, send acknowledgements and manage routine customer communications.

We may use automated systems to organise customer enquiries, send booking confirmations, provide reminders and manage routine communications.

However, we do not use solely automated decision-making or profiling that produces legal or similarly significant effects on individuals. Important decisions regarding customer bookings, pet suitability and service provision are made with human involvement.

CHILDRENS PRIVACY

Our services are intended to be arranged by adults.

We do not knowingly collect personal information directly from children for marketing or booking purposes.

If we become aware that information has been provided by a child without appropriate authority, we will review and address the situation.

THIRD-PARTY WEBSITES AND PLATFORMS

Our website and communications may contain links to external websites, social media platforms and third-party services.

Those organisations may have their own privacy policies and act as independent data controllers for certain activities.

We encourage you to review their policies when using their services.

CHANGES TO THIS PRIVACY POLICY

We may update this policy to reflect changes to our services, business systems or legal requirements.

The latest version will be published on our website with an updated revision date.

Where required, we will provide additional notice before introducing materially different uses of personal information.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

The Animal Days Ltd
Company Number: 15197689
Website: https://www.theanimaldays.com
Email: info@theanimaldays.com
Registered Office: 31 Market Parade, Havant PO9 1PY

If you are unhappy with how we handle your personal information, you can complain to the Information Commissioner's Office (ICO).

Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

We would appreciate the opportunity to address your concerns directly, but you do not need to contact us before approaching the ICO.